Posted by: Katie | 10 September 2009

Ashley Ice Cream

Recently our friends at CharlestonCurrents.com published a photograph of a faded advertisement painted on the side of an old corner grocery store at the intersection of Coming and Spring streets. They challenged readers to identify the product being promoted in the ad, which appeared to read “You’ll Enjoy Ashley Real Cream.” Having driven past this location innumerable times, I recognized the image immediately, but, having the unfair advantage of library and archival resources at my fingertips, I did not enter the contest. When the e-zine received no responses, however, I went directly to the old city directories and solved the mystery with just a bit of digging.

The Ashely Ice Cream Company appears in the Charleston city directories of 1922 through 1945. Their offices and “factory” were at 572-74 Meeting Street, but they supplied corner grocery stores throughout the town. They weren’t the only ice cream business in town, though, so the hand-painted advertisement on the side of the grocery store at the corner of Coming and Spring Street was undoubtedly part of their promotional campaign. The city directory of 1948, the next volume we have after 1945, does not include the Ashley Ice Cream Company. Rather, a new business called Swift’s Ice Cream Company is listed at that same address on Meeting Street once occupied by Ashley.

This morning, Andy Brack, publisher of CharlestonCurrents.com, told me he had spoken with former Senator Fritz Hollings last night. Upon mentioning the name of this old ice cream company, the senator immediately recalled their tasty flavors and fond memories of summer nights in Charleston with Ashley Ice Cream. Thanks, Andy!

About these ads

Responses

  1. Hey, Nic. My husband worked for Ashley Ice Cream and then for Swift Ice Cream after Swift bought the business from Mr. Sherrer (sp?). Both of these ice creams were better than Sealtest or Purity during those years.

  2. My husband is Mr. James G. Sherrer’s grandson. Mr. Sherrer also owned Creamcrest Dairy which was located on James Island.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Follow

Get every new post delivered to your Inbox.

Join 362 other followers

%d bloggers like this: